Running an eCommerce business isn’t often that easy. There are a lot of obstacles and hoops you need to jump through to get to where you want to be.
From proper business strategy, good product/service to a good and healthy relationship with your customers there are a lot more things in between that dictate how you succeed in this. For eCommerce, there are a few things that matter – good market positioning, good product and service and good reach in the market. Now today we will be discussing this reach and we will aim for one part that makes this possible.
Whenever you are talking about business in general, you need some sort of customer relationship. This relationship can be built on a good marketing strategy or a good website that can promote you by itself if you set it up well. Now for your website to work properly and to do what it’s intended to do you need a good web hosting provider. If you are in business already then you probably know that there are numerous web hosting providers that offer a whole bunch of things – some you need others not so much.
Today we will try to help you and give you some tips on what to look for when you are trying to choose the right hosting plan for your business. If you are on the hunt for a good hosting provider then check out this offer for unlimited web hosting.
1. Speed
In every business, the speed at which you operate is really important. Speed is everything but only if combined with quality and reliability. When it comes to web hosting speed is everything and if you have a fast and responsive site you will have a better response from your customers. It is the 21st century after all and no one wants to be sitting behind their computer or a smartphone waiting more than a few seconds for a site to load or a picture to show. This is where your business will be above all others if you manage to get the hosting service that will guarantee you the best speeds possible so you don’t lose clients because of waiting.
2. Support
Whenever you are buying something you expect to get support for that as well. If you are in the world of business and if you have your products and services then you know how big and important support is. Whenever you are getting something new, especially something that you don’t understand, you are expecting to get some sort of help when you have an issue. The same thing goes for web hosting. This is something that you will not understand and there are a lot of processes going on in the background.
This is why you need a good provider that can offer you support and a helping hand whenever you have an issue. In the fast world that is market and business, you need as little downtime as possible, because a huge chunk of your operations, especially in eCommerce, goes over the internet. If you have hiccups and stalls in your site or if the site is slow or down for some reason, you should get all the help that you can to put it back in working order.
3. Security
In the world of cyber-crimes and cyber warfare is it even necessary to point out just how much is security important. A good hosting service or a provider will always focus on these factors because those are what sell their services. If you are trying to pick out a hosting provider always make sure that their security is on as best as possible.
Look for SSL certificates, if and how they are offered, are there active and proactive measures that prevent brute-force attacks on your website, do they and can they scan for any potential vulnerabilities on your site and so on. Like in your physical business place, security is really important on the internet as well. Having your site well protected and secured leaves you with at least one worry less. Don’t cheap out on this and never think that this won’t happen to you because you are either just starting or you are too small to be interesting to anyone. Always protect yourself in the best way possible.
4. Speciality
Now as in everything there is always some special feature that others provide to get you drawn to what they are offering. The same thing goes with web hosting providers.
Speciality is your bonus that you can get from them for deciding to go with their business.
These specialities are different from host to host and they can be anything from staging area where you can, with only one click, create a different instance of your website where you can test stability, new features, designs or whatever else; to some type of caching which is a speed optimization offered by the host. Some also include entire website updates and much more, you just have to search and dig to find these.
In conclusion, we just want to say a few more words regarding this topic. Although these four things are really important to have in any web hosting service you also have to consider a few other things when opting for a web hosting service. Depending on what you do, or what your business is all about you can choose many different hosting services but since we are talking about eCommerce hosting then you have around 8 types of hosting services that you can go for.
• Basic shared hosting
• Managed WP hosting
• Managed WooCommerce hosting
• Reseller hosting
• Managed cloud hosting
• VPS or virtual private server
• Dedicated servers
Now that you know all this, the next thing is to look at your business, see what it needs and what it doesn’t and based on those 4 main principles opt for one of these types of hosting services. The most important thing to note here is that you can also go out of the box and get something different if it is better for you and if you are planning growth or expansion. Those are also two important things to consider because many of the hosting services do not play well with expansions and sudden growth.
